Prefinished Brazilian Cherry Flooring
 
About The Floor Warehouse
A Strong Flooring Foundation
Though The Floor Warehouse (TFW) name may be new and unfamiliar to the general public, the TFW "family" of companies is experiencing the largest expansion in its 30 year history. Since 1985, the TFW "family" has experienced steady annual sales increases of 30% to 60% over the previous year. TFW has succeeded in leading the floor covering industry with its unique business model, providing the buying public with high quality wood flooring products locally advertised at the most competitive prices while tightly controlling its costs. In 2006, TFW is now committed to servicing the Internet buyer through TheFloorWarehouse.com and leveraging its unique business model to bring unbeatable true value directly to the public.
Background
TFW has always run counter to the norm in the wood flooring distribution business. Like so many other industries, the flow of wood flooring products typically originate with the manufacturer, onward to distribution, to retailer, and finally to the homebuilder, contractor, and the consumer. Big Box store retailers, like the predecessors to Home Depot and Lowe's, were the first to begin setting up their own distribution channels, direct from building products manufacturers, and included wood flooring products. Since this time, many other players have entered the market in similar fashion. Today, Mohawk Industries, and Shaw World Industries are the largest two retail distributors. Both are large floor covering distribution companies selling flooring products direct to the retailer, who in turn add a typical profit margin of 40% before selling to the consumer. This distribution model has effectively cut some of the traditional multi-tier flooring distribution channels in North America. However, this newer distribution model still carries high overhead costs such as real estate expenses, many employees, and commissioned sales associates at both the wholesale and retail levels, all of which substantially increases the final sales price.
Direct Wholesaler
TFW has also proved itself as a direct distributor and supplier to homebuilders, contractors, and consumers, but without the high overhead of others. TFW only uses commercial warehouses to store, show, and handle the more than five million square feet of wood flooring products. Strategically found in more than 100 different locations throughout America, TFW warehouses typically are open Monday through Friday during daytime business hours. The result is high quality flooring products offered at the most competitive prices anywhere in the U.S. Besides cost savings, TFW customers benefit from lower, or no, shipping costs because of the large number warehouse locations. Further, the customer enjoys a higher overall quality of product because of less handling, and because the wood is acclimated to local temperature and humidity.
Current Business Position
TFW is the second largest importer of solid wood flooring from Brazil into the United States, and preserves exclusive import programs with only the highest quality suppliers. In addition, TFW is steadily increasing its buying of other wood flooring items, still broadening its flooring offerings. TFW’s current wood flooring inventory is some the highest quality and best value hard surface flooring now available for sale in the United States. Having the right inventory selection and quantities on hand has had a direct influence on TFW’s continued annual sales growth. TFW has experienced a sales volume increase of 546% in the period January 2001 through December 2005. This places TFW in the top 20 of flooring sales companies in the United States.
Quality Matters
TFW is not only about low cost.  TFW is about quality product for a great price. We believe one way to push our overall quality initiative is to bring more and more of the final flooring preparations into the U.S. to optimize quality control and to insure that only the best flooring reach our customers.
Growth Expectations
TFW expects increasing sales volume in the coming fiscal year by continuing expansion throughout the U.S., not only in the number of locations but also by refining its product mix to attract and service more customers.  The wood flooring market is the fastest growing segment in the floor covering industry today with this trend expected to continue for many years to come.  With the growth experience and knowledge of its market, TFW will be able to continue increasing sales with double-digit expansion every year into the future.